fuminozawa
- All-round Marketer
- Web Developer
- Japan Market Entry
- SaaS Localization
- Global Brand Marketing
- Vibe Marketing
- Paid Media (Google & Meta)
- AI-powered Solutions
- Solo Product Dev
- Lived in 🇯🇵 🇺🇸 🇬🇧 🇨🇦 🇬🇪 🇦🇲
01
Digital Experience
Creating experiences that resonate. End-to-end ownership of web optimization, UX improvement, and implementation as PM.
Web success is determined by how well it communicates, not decoration. Starting from data and user understanding, I handle everything from requirements definition to UX redesign and implementation PM. Even with limited resources, I prioritize correctly and execute improvements that directly impact results.
Key Deliverables
- Data analysis and UX analysis (behavior / cognitive load)
- Issue extraction and requirements definition (Diagnosis)
- Information architecture and UX/UI improvement (Build)
- Web optimization PM / implementation support (Build)
- Post-implementation verification and continuous improvement (Grow)
Intent
Usability over aesthetics. Providing prioritization and execution that delivers maximum results with minimal effort.
02
NextGen Performance
Performance design adapted for the generative AI era. Integrating GEO / SEO / advertising / content for sustained results.
The search and advertising landscape has changed. Building on GEO (Generative Engine Optimization), I integrate advertising and content to create operational systems that deliver continuous results. All initiatives are verifiable and structured for in-house execution.
Key Deliverables
- GEO (generative AI era search) strategy design
- SEO improvement and technical optimization
- Advertising design and operations (including AI utilization)
- Creative production and test operations using generative AI
- KPI design and iterative improvement flow
Intent
Providing reproducible performance design that balances short-term acquisition with long-term organic growth.
03
Japan Market Entry
Helping global brands win in Japan. Deep cultural understanding and local UX/marketing execution to create localization strategies and winning approaches.
The challenges global brands face aren't just language translation. Design and operations must account for consumer cultural context, purchase motivations, and channel characteristics. I provide hands-on execution from localization strategy development to UX adjustments and digital marketing implementation—delivering results in the local market.
Key Deliverables
- Japan market demand research and persona design
- Localization strategy (messaging / tone / UX)
- Product/service market adaptation testing (A/B)
- Japan-focused advertising and distribution channel design/operations
- Local partner selection and collaboration launch support
- User testing and qualitative insight gathering in Japan
Intent
Rather than importing overseas approaches as-is, we redesign "what to deliver and how" based on Japan's realities, balancing short-term launch success with long-term expansion.
04
AI Operational Design
Embedding generative AI into business and marketing operations. Eliminating dependency on individuals through reproducible workflow design and SOP development.
We don't just hand over tools and call it done. We integrate generative AI into daily business and marketing operations—content creation, research, data analysis, customer support. We design systems (SOPs: Standard Operating Procedures) that anyone can execute with consistent quality, creating self-sustaining teams and supporting operational adoption.
Key Deliverables
- Business process analysis and AI opportunity identification
- Generative AI workflow design (utilizing no-code tools like n8n, Zapier)
- SOP (Standard Operating Procedures) development and template creation
- Team AI training and onboarding
- Knowledge base construction and continuous improvement cycle design
Intent
From "individuals using tools" to "teams functioning with tools." Embedding generative AI as part of operations to simultaneously increase productivity and reproducibility.
Methodology (Common)
We apply Diagnosis → Build → Grow across all domains.
Diagnosis
Clarify improvement points through data analysis (quantitative), UX analysis (qualitative), and business needs alignment.
Build
Convert necessary improvements into requirements and execute implementation (Web, advertising, AI workflows, etc.).
Grow
Continuously iterate on data post-implementation to create a system that sustains results.
Stance
Identify pain points, adopt a user perspective (identifying who the audience is), and provide essential solutions
Brand Localization
Forex Product Landing Page (Freelance)
Landing page creation and campaign localization for Forex product
See the SampleHigh Jewelry Collection Campaign (Boucheron)
Product page and campaign localization for high jewelry collection
See the SampleSustainability Program (Boucheron)
Sustainability program localization and content management
See the SampleAmazon Prime Day (Computer Futures)
Program localization of Amazon Prime Day and related pages for the Japan market
See the SampleWeb, E-commerce, Social Media Account Growth
Boucheron Japan Social Media
Management of LINE (200K followers), Facebook (246K followers), and X (9K followers) accounts
See the SamplePaul Smith Japan Social Media
Management of Instagram (120K followers), Facebook (68K followers), and X (52K followers) accounts
See the SampleCreative Direction and Production
Paul Smith Japan Instagram Direction
Photo-shooting direction for Instagram account (40+ photo-shoots)
Sample Photo 01Sample Photo 02Sample Photo 03Data Visualization & Analytics Integration
Web Projects
GenAI ✖️ PLP (Product Listing)
Created a genAI video transition from model/product image on e-commerce
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